- Brand Story: Highlighting the founder's journey and passion for Barbados' culture and tourism.
- Core Values: Summarized into categories like quality service, customer experience, and positive energy.
- Target Audience: Defined and refined into engaging profiles for solo travelers, couples, families, and adventure seekers.
- Services Overview: Detailed descriptions of offerings, including airport pickups, food and rum experiences, and nightlife coordination.
- Visual and Messaging Direction: Suggestions for integrating symbols like the Barbados silhouette, rum barrels, and palm trees, paired with a professional yet fun tone of voice.
Key deliverables included:
'Round-De-Town Tours
This project involved crafting a cohesive and dynamic brand identity for 'Round-De-Town,' a Barbados-based tourism company offering world-class experiences. The goal was to align the company’s mission of blending education, entertainment, and adventure with a compelling visual and strategic identity.
watch the process from start to finsih
Get a peak at the guidelines
From collecting information in a brand questionnaire and talking through multiple strategy calls, we agreed on the creative direction and I got to work researching, sketching and designing some ideas. With feedback from my client we created a cohesive brand identity that will make his business stand out amongst other tourism professionals.
"Working with Kristin was a great experience, she helped me figure out parts of my business I never thought of before. Her design came out better than I imagined and hoped for."
Kind words from rico:
the results
@adventuresinbarbados
- Bookings have increased for taxi services and tours
- Partnered with major touring company on the island
- Purchased larger taxi to accommodate bigger groups
- Planning major group events
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