Brand Story: Highlighting the founder's journey and passion for Barbados' culture and tourism.
Core Values: Summarized into categories like quality service, customer experience, and positive energy.
Target Audience: Defined and refined into engaging profiles for solo travelers, couples, families, and adventure seekers.
Services Overview: Detailed descriptions of offerings, including airport pickups, food and rum experiences, and nightlife coordination.
Visual and Messaging Direction: Suggestions for integrating symbols like the Barbados silhouette, rum barrels, and palm trees, paired with a professional yet fun tone of voice.

Key deliverables included:

'Round-De-Town Tours

This project involved crafting a cohesive and dynamic brand identity for 'Round-De-Town,' a Barbados-based tourism company offering world-class experiences. The goal was to align the company’s mission of blending education, entertainment, and adventure with a compelling visual and strategic identity.